The year 2016 is upon us, which means sparkly clothing, champagne flutes, and a long list of soon-to-be-broken resolutions. Aside from all of your cliché New Year’s Eve traditions, many marketers are starting to forecast what’s to come in the world of digital.
So, as you tuck your ornaments away and toss the remainder of those cookies that are getting in the way of your waistline goals, check out this list of digital marketing trends that are on the up and up in 2016. The best way to beat your competition this year is to stay ahead of the digital curve, and this list will help you do just that.
1: Social Ads
Online advertising has been rapidly on the rise this year, and in 2017 digital ad spend is predicated to finally surpass TV
According to research , in 2015 digital ad spend will have grown 17.2% (to $160 billion), and 13.5% in 2016, surpassing TV as the biggest advertising platform in 2017.
With a big chunk of this digital spend being allocated to social advertising, this is a trend marketers cannot ignore in 2016
Facebook Messenger for Business
In March of 2015, Facebook revealed Messenger for Business, taking the widely used messenger system that you and I utilize to communicate with our friends, spouses, and family members, and making it available for B2C and even B2B conversations.
Facebook is clearly invested in the success of this platform, and with such widespread popularity businesses should be invested in it as well. In 2016, this tool will become more important in delivering the right messages to the right people at the right times
Want To Learn More About the Trends in Digital Marketing !!
Join CTCDC
Register yourself at CTCDC - Digital Marketing Training Institute in Delhi
Thanks for sharing Digital Marketing Trends
ReplyDeleteIsn't as direct as it seems to appear; it takes incredible arrangement of limit and complex innovation to make your battle effective.
ReplyDeleteFor More Information-
Digital Technology Institute