Google Adds JSON-LD Support For Structured Data Markup

Now you can use JSON-LD for your structured data markup for products and/or reviews rich snippets in Google. Also make sure to validate your markup, as Google is now enforcing requirements.

Google announced that they now support JSON-LD for structured data markup for reviews and products rich snippets.

JSON-LD, or JavaScript Object Notation for Linked Data, is a method of encoding Linked Data using JSON. Many developers and webmasters prefer using JSON-LD for the markup because of how clean and easy it is to use.

John Mueller, a Google Webmaster Trends analyst, added that Google also “cleaned up some of our application logic.” So now, when Google has specific requirements, they may now enforce it better. The example John gave was “for explicit reviewed item and correct property name values are now enforced.”

John Mueller recommends you test your markup in the Structured Data Testing Tool and/or the Search Console Structured Data Dashboard to ensure these changes don’t impact your site.

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Facebook Launches Reactions Globally

In addition to "Like," users have five new ways to respond to posts.Facebook today is launching Reactions to all users, the company announced. Facebook Reactions, which have been in the works for quite some time, extends the Like button to allow people to express other reactions, such as Love, Haha, Wow, Sad or Angry.Reactions will appear on posts, giving users the option to express themselves in other ways than just Liking a comment:

In order to access the new buttons, you need to hold down on Like when on mobile or hover your mouse over Like on desktop, until they appear:

To prepare for this big rollout, which will be a big adjustment for most users, Facebook has been conducting global research that included focus groups and surveys, in addition to evaluating how stickers played a part in self-expression. Today, the culmination of their research is being brought to the masses.

By the end of the day, Reactions should be available to all users on desktopmobile web and iOS and Android apps.

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On Page Optimization Techniques

What is SEO ?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.

On Page – Optimization

There are the following techniques used in On-Page Optimization : 

1. Title Tag  – Title Tag is the most important term in a On-Page Optimization. It puts in the tag of the HTML Page. Consider an example :

your website is about “SEO Training Institute” then your title tag something like that :

Always target your local area in [location].

2. Meta Keywords – It also put in the tag

3. Meta description –

There are many more techniques in On-Page Optimization

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Difference between Google Panda and Google Penguin

Google Panda 

Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes. Panda may also catch sites that escaped before. A refresh also means “false positives” might get released.

The Google Panda updates specifically tweak the algorithm as part of Google's continual efforts to elevate high-quality sites and web pages to the top of the organic search results while lowering, or penalizing, the rank of lower-quality or "thin' web sites and pages, particularly those sites that display a large amount of advertising without much in terms of high-quality content.

Google Penguin

Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.

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Digital Marketing Trends to Watch Out For in 2016

The year 2016 is upon us, which means sparkly clothing, champagne flutes, and a long list of soon-to-be-broken resolutions. Aside from all of your cliché New Year’s Eve traditions, many marketers are starting to forecast what’s to come in the world of digital.

So, as you tuck your ornaments away and toss the remainder of those cookies that are getting in the way of your waistline goals, check out this list of digital marketing trends that are on the up and up in 2016. The best way to beat your competition this year is to stay ahead of the digital curve, and this list will help you do just that.

1: Social Ads

Online advertising has been rapidly on the rise this year, and in 2017 digital ad spend is predicated to finally surpass TV

According to research , in 2015 digital ad spend will have grown 17.2% (to $160 billion), and 13.5% in 2016, surpassing TV as the biggest advertising platform in 2017.

With a big chunk of this digital spend being allocated to social advertising, this is a trend marketers cannot ignore in 2016

Facebook Messenger for Business

In March of 2015, Facebook revealed Messenger for Business, taking the widely used messenger system that you and I utilize to communicate with our friends, spouses, and family members, and making it available for B2C and even B2B conversations.

Facebook is clearly invested in the success of this platform, and with such widespread popularity businesses should be invested in it as well. In 2016, this tool will become more important in delivering the right messages to the right people at the right times

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Over 60% of People Trust Google for News vs. Actual News Sources

Over 60% of people surveyed in the 2016 say they trust Google for news more than they trust the news outlets contained in Google’s index.

This marks the second year in a row that “Search Engine” come out on top as the most trusted form of media — ahead of traditional media, and several times ahead of social media. Last year was the first time it had ever happened, now its becoming a growing trend.

If a headline is featured in Google News, that means more people are likely to trust it over reading that same headline from its original source. Why is that, you ask? It could be because trust in Google itself is quite high, being listed as the second most reputable company in the world in 2015.

When considering the disparity between trust in search engines versus trust in social media, you can also point to how headlines are written. The most shareable headlines are not always the ones that contain the most information.

Compare the headline of an article ranking well in Google News against a the headline of a highly shared article on social media. The headline in Google News will typically give you the facts you’re looking for in as few words as possible. The headline of a popular article on social media tends to be written for people to click through to get the full story.

In addition, with search engines you have the ability to quickly scan news and information from a variety of sources. That may be considered more trustworthy for most than reading news from a single source.

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